ABOUT
SEO Specialist with a proven track record of delivering measurable results for clients across various industries. I specialize in technical SEO, on-page optimization, website architecture for SEO, and e-commerce SEO.
I have effectively utilized SEMrush to optimize projects for both the Polish and UK markets. With a solid academic background from Oxford College of Marketing both with CIM qualification and native-level English proficiency, I excel in delivering high-quality communication tailored to the needs of international clients.
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Providing SEO services for clients from various industries, e-commerce(b2b/b2c), digital agencies, consulting companies.
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Conducting in-depth SEO audits with Semrush, identifying and resolving technical issues such as indexing errors, duplicate content, and slow page loading.
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Systematically using SEMrush for traffic analysis, competitor insights, technical audits, and tracking search engine rankings.
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Developing and maintaining effective keyword strategies that boost organic traffic, visibility, unique users, and higher rankings
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Recommending optimization of website structure and architecture.
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Implementing local SEO leading to increased visibility on Google Maps and regional search results
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HTML/CSS at a level that enables implementing optimization changes for SEO purposes.
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Finding keyword and backlink gaps ( SemRush )
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Enhancing SERP rankings.
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Optimizing graphics for better SEO performance.
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Conducting pre- and post-optimization analyses to demonstrate applied strategies and measurable results.
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International SEO targeting (primarily UK).
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Understanding client business objectives.
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Delivering efficient work with minimal supervision.
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Meeting deadlines and effectively managing multiple projects simultaneously.
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Closing deals with clients
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Responsive website design
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Fluid website design
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E - commerce website design
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Always thinking about target audience | personas | segments
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Optimizations for mobile devices
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Basic knowledge in HTML / CSS for structuring web content
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Understanding of CSS for styling and layout ( grid,flex )
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Understanding of design principles, color theory, typography, and composition.
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Ability to create wireframes and prototypes
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Organize content and features in a clear and logical manner
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Third-party API integration / plug-ins
WORK EXPERIENCE
Technical SEO Skills
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Google Search Console
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Page Speed Insights /lighthouse/
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Technical Seo Semrush Audit
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Screaming Frog
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GTmetrix
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Merkle tech seo tool
EDUCATION
Oxford College of Marketing, Oxford / United Kingdom
The Chartered Institute of Marketing - level 4
Oxford College of Marketing, Oxford / United Kingdom
The Chartered Institute of Marketing - level 6
CERTIFICATIONS
LET'S WORK TOGETHER
SEO skills
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On Page SEO
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Keword Research
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Keword's Audit
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Competetive Analysis
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Local SEO
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Link-Building
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Analytics & Reporting
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Algorytm Adaptability / search's core updates /
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Topic / keword clustering
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Seo Prompting / gtp, perplexity /
tech stack
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Google Search Console
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Google Analitysc
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Google Ads ( basic ),Google Keyword Planer
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Google Tag Manager (basic)
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Google My Bussines, Local Falcon
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Semrush, Screaming Frog
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Bing Webmaster Tools, Webmaster Yandex, Clarity
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Basic knowledge of html and css (w3)
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Yoast Seo, Site Kit, Mailchimp, HotJar
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Answer The Public, Ubersuggest
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Miro
PLATFORMS
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Wix
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Wix Studio / editor X /
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Wordpress / woocommerce /
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Shoper
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Figma
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Webflow
Mr. Rafał conducted an effective technical SEO audit using tools such as SEMrush, Screaming Frog, and Lighthouse Treemap. SEMrush and Screaming Frog identified key on-page issues, while Lighthouse highlighted areas for performance optimization, including opportunities for improving code coverage. An analysis of meta tags and indexing issues revealed blocked pages, providing clear actionable recommendations. Additionally, toxic backlinks were detected, which could have significantly impacted the store's performance.
The presentation in Miro was clear and facilitated team collaboration.
Mr. Rafał delivered a high-quality audit with practical insights.
Dyrektor Zarządzajacy Agencja Ecoism / Agencja Epoka
Rafał implemented a series of key actions to improve the online visibility of a fashion brand. He optimized the code for 92 products and made modifications to HTML tags, including refining titles, headers, and image descriptions. Comprehensive updates to descriptions and keywords significantly enhanced the website's visibility in search engine results.
The integration and configuration of Google Analytics and Search Console enabled precise tracking of user behavior and website performance.
Through in-depth keyword research, organic traffic increased by over 600% within three months, boosting the number of keywords the site ranked for from 62 to 448.
Dyrektor agencji Brandobry
I hired a freelancer to design two Wix e-commerce websites for my furniture business Polskie Meble UK targeting Polish customers in the UK, and Afternoon for a more high-end, general UK market. The designs were spot on, clean and creative, Afternoon was sleek and modern.
Rafal helpped me with contact with suppliers in Poland, which was a huge bonus. Unfortunately, we hit some challenges with inventory and finances, so bussines is now on hold.
Właśćiciel sklepu online
polskie meble uk i afternoon
Rafał took on the challenge of overhauling our e-commerce site’s technical SEO, and the results have been remarkable—a 400% increase in traffic that’s still growing. By integrating Google Search Console, Google Analytics, and SEMrush, he resolved critical issues that had been holding us back, leading to noticeable improvements in our performance. He fixed our crawl errors, managed crawler access, corrected data stream issues, and ensured our sitemaps were properly submitted. He also improved indexing, boosted local search visibility, and optimized our Google Business Profile and social media accounts. His constant reporting and monitoring have kept our optimization efforts on track
Art Auction House
Rafal has helped me with my website modernisation in WordPress and local search on Google and Maps in London He has explained whole process of combining Google my bussines Google analitysc and WordPress seo. His key intention was to help me also with links and my search results. Every report I have gained better results . His knowledge is exceptional. Strongly recommend
Eyelash Styling Salon in London, England
Mr. Rafał has been managing our profile for the past 16 months, and we have become increasingly visible online. Brand awareness and reputation continue to grow under his guidance. He has optimized our profile, suggested a creative and refreshed design, advised on photo selection, and improved our rankings on Google Maps and in search results.
He consistently delivers reports on time and ensures that our keywords and phrases are optimized for effective search visibility. We are now appearing in search results exactly as intended.
Jubilat Department